Media Skills
Use the media as a resource to communicate key messages to your target audience.
The value of a communication style that is comfortable and confident cannot be overstated. Communiqué International will show you how to engage with the media as a positive resource, one that allows you immediate and powerful access to your audience.
Good communication is not about perfect delivery but about influencing opinion and gaining credibility at a critical time.
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| Key Elements |
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Understanding the needs of television / radio / print media |
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Setting clear interview objectives. |
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Preparation methods for various interview situations: press interviews, radio and TV current affairs programmes, news bulletins, panel discussions, press conferences |
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How to identify the priority target audience |
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Methodology for connecting with target audiences |
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Identifying key value points |
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Ensuring messages are relevant, concise and clear |
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Handling probing questions |
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Communicating key value points within media time constraints |
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Ensuring key value points are understandable and memorable |
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Learning to control nerves |
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Understanding the journalist’s perspective |
Course duration: tailored to your needs
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Communiqué International tailors its training and development courses around you. All our programmes are designed to meet your professional needs and are developed to support your business activities. |
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